By Michelle Lloyd

2021 is the year we celebrate our 20th year in business. Over the past two decades, we’ve seen a lot of changes (and researched more). It’s fair to say the world looked rather different when Solutions Research was born.

While some of the research tools we use today may be different, the pandemic has, in other ways, seen life for us come full circle.Whether in 2000 or 2021, living to understand your customers remains essential. The process of getting closer to customers just looked a little different back then. Or did it?

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