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In depth


We are fortunate to work across a broad spectrum of audiences from those aged 6 to 86! Our experience spans general public, consumer, employee, skakeholders and professional audiences.

Fundamental to any project is finding the best way to encourage the right audience to engage in the research That often means flexible, mixed methodologies and reaching out to respondents via the channel that works best for them.

Research with children and young people is fun and often a challenge – we have developed special techniques to ensure we get the maximum out of terse teenagers and talkative tinies – whether it is for product development, attitudinal studies, ad testing, discussing sexual health or skincare. We have a child protection policy in place, are all CRB checked, and importantly we know how to relate to younger audiences.

We have specialist experience in working with sensitive issues and hard to reach audiences. Our hard to reach samples have included teenage pregnant mums, the Gypsy and Traveller communities, benefit claimants (and fraudulent claimants), teenagers with risky sexual behaviour, children with ASBOs and BME communities, and we have discussed topics from drugs, to sex to skincare.

All research with children and young people is conducted in accordance with Market Research Society guidelines.