Here are some of the ways we can organise respondents and the research sessions. This makes them feel comfortable and therefore we can get the most out of the sessions.
Drawing on the knowledge and creativity within our team we have developed new techniques and methodologies to enhance our offerring. We refer to these new techniques as QualXtra as they go beyond the traditional confines of qualitative research.
By using Qual Xtra we can ensure that each and every project gains maximum information and thus answers, so If we feel a traditional method will not get close enough to the respondents we will tailor make a combination of methods that will.
We therefore often use mixed methodologies with a fusion of conventional and unconventional approaches accordig to what would best meet the needs of the brief, target audiences and client.
We carefully consider how to best get under the skin of the target consumer using creative techniques designed to dig deeper and uncover more emotional responses.
We maximize the value of research making our methodologies iterative and flexible.
And we deliver core actionable insights and bring findings to life using video, music and soundbites.
The dynamic environment of a focus group is ideal for understanding attitudes, idea-generation and concept-testing.
Triads, Quads, Mini-groups, or Full-size – we advise on the most suitable for your customers and research issues.
They can be tailored to be highly creative, long or short in length, in a workshop or brainstorming style, and they can be re-convened.
One-to-One or Paired; with family, friends, who can be interviewed together, or separately and then brought together at the end – a core qualitative classic for in-depth understanding, or exploration of more sensitive topics.
Extended one to one sessions:
Accompanied shopping or extended home visits to really understand audience attitudes and behaviour by witnessing it first hand.
A chance to hear from your employees (and fellow directors!) in a relaxed, forward - moving way.
The aim is to give staff a chance to air their views in a confidential environment, with a view to finding actionable ways forward for the whole company.
Ideal for quick turnaround, we go into a company and take a “snap” of their current position (with staff at all levels, and customers if appropriate), with a view to qualitative benchmarking and measuring against future changes (such as re-branding).
Video Vox Pops:
We can create a short video of excerpts from the sessions, or from on- street research so you can hear your customers’ opinions directly.
A day of short sequential interviews designed to extract key attitudes and impressions.
Several moderators work iteratively and simultaneously, refining the topic guide through the day as new ideas emerge.
Ideal for testing final stage communications where impact, comprehension and communication are key.
But can also be used as a stand-alone approach in itself to give quick but in-depth insight on a specific issue.
The Research Gallery:
Ideal for final-stage creative development and testing – we display all your options and get respondents’ spontaneous ‘gut-feel’ reactions.
Sets of groups, running concurrently and rotating around three different rooms with a different task and topic in each.
A highly creative and engaging environment for respondents.
Great for clients to view – either following an audience of interest around each of the rooms, or staying in the room with the most interesting topic!
These can be any number of respondents, but are specifically designed to delve into the minds of children, and get their views.
A more flexible alternative to ethnography this approach is essentially a panel set up over several weeks combining in home interviews at key moments with online approaches and diary completion.
Ideal for getting close to specific respondents to produce in-depth case studies for scenario and pen portrait generation.
We have a range of different ways of bringing clients closer to their target audience which can be developed into tailored consumer closeness programmes.
This has included developing ‘Customer Boxes’, sending clients out to spend time with their target audiences, role playing sessions and using video to bring segments to life.
designed to look for insights that are not in mainstream consumer frame of reference or not so clearly articulated by them by talking to consumers exhibiting extreme types of behaviour.