How we work
We have a hands-on approach to projects, careful, thorough moderation skills and clear, strategic minds. We are very much ‘feet on the ground’ researchers with an open, down to earth style.
We work closely with our clients to provide not just research findings, but a clear, strategic way forward. As no two briefs are ever the same we use a tailored blend of both traditional and creative techniques to provide answers to your questions.
All our projects are underpinned by rigorous qualitative methods and many are enhanced by other related disciplines using the varied skills and experience of our talented team which includes innovation consultancy, advertising and planning and psychology.
We often use mixed methodologies and like to make research iterative as we believe this makes best use of the research process for our clients